Posted by Buddy the dog on June 19, 2003 at 19:40:19:
This is amazing!!!
>
> First read about the Commercial then go and view it at web address below:
>
>
>
> New Honda commercial in the UK.
>
> Very important that you understand: There are no computer graphics or
> digital tricks in the film. Everything you see really happened in real
time
> exactly as you see it.
>
> The film took 606 takes. On the first 605 takes, something, usually
> very minor, didn't work. They would then have to set the whole thing up
> again. The crew spent weeks shooting night and day. By the time it
> was over, they were ready to change professions. The film cost six
million
> dollars (holy ----!) and took three months to complete including a full
> engineering the sequence. In addition, it's two minutes long so every time
> Honda airs the film on British television, they're shelling out enough
dough
> to keep any one of us in clover for a lifetime. However, it is fast
becoming
> the most downloaded advertisement in Internet history. Honda executives
> figure the ad will soon pay for itself simply in "free" viewings (Honda
> isn't paying a dime to have you watch this commercial!).
>
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation -- including the costs.
>
> There are six and only six hand-made Accords in the world. To the horror
of
> Honda engineers, the filmmakers disassembled two of them to make the film.
> Everything you see in the film (aside from the walls,floor, ramp, and
> complete Honda Accord) are parts from those two cars.
>
> The voiceover is Garrison Keillor.
>
> When the ad was shown to Honda executives, they liked it and commented on
> how amazing computer graphics have gotten. They fell off their chairs when
> they found out it was for real.
>
> Oh. And about those funky windshield wipers. On the new Accords, the
> windshield wipers have water sensors and are designed to start doing
> their thing automatically as soon as they become wet. It looks a bit weird
> in the commercial.
>
> As amazing as this is, it's actually based on an earlier film from the
> seventies called "How Things Move" by two Swiss self-destructing artifacts
> artists (say that ten times fast). In that film, a similar set-up with
> household objects goes on for thirty (thirty! three-zero!)
>
> minutes with air jets and fire and chemical reactions. You can get the
> video on amazon.com. Or not. Spend your twenty bucks on a latte at
> Starbucks.
>
> Here is the link:
>
>